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It’s easy to say you ‘dye’ your hair any time you add color to it, but oVertone is NOT a dye — it’s a color-depositing conditioner! Unlike traditional dyes, oVertone doesn't force open the hair cuticle using damaging chemicals or heavy alcohols. Your strands' cuticles are actually already open, or porous, to some degree. Hair's existing porosity (e.g. any level of damage from things like heat styling, sun exposure, harsh shampoos, or bleaching) plus *hot* water 😉💦 allows the pigment in our con
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