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No Brasil, ela vende em grande volume, está em todo lugar, é acessível e impulsiva, nos Estados Unidos, vende valor, é solução, tem função e margem maior. Mesma marca, mesmo produto, estratégias completamente diferentes. No fim, você não vende só o que criou, você define como ele será percebido. E é isso que determina quanto você cobra, para quem vende e até onde pode chegar #RodrigoWaughan #Halls #Posicionamento #Estratégia #Marketing
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This pricing trick makes you spend MORE every time. 👀 It’s called the DECOY EFFECT. Example: ☕ Small → $2.50 ☕ Medium → $5.25 ☕ Large → $5.50 Suddenly the Large feels like the BEST deal. That’s not random. It’s pricing psychology. 🧠 Here’s how it works: • 💰 Want to sell more Large options? Price the Medium close to it. • 🎯 Want to sell more Medium options? Move its price closer to the Small. The third option exists to influence your decision. Great marketing doesn’t force choices. It STEERS
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