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The Rise and Fall of Bionicle: How Bionicle Saved LEGO (Then Killed Itself)
In 2003, the LEGO Group was quietly dying, sitting on over $800 million in debt . They weren't saved by the classic brick or even the Star Wars license—they were saved by a $7 plastic canister containing a bio-mechanical warrior with a 9-year secret. In this deep-dive business autopsy, we analyze the Biological Chronicle: a franchise that ...
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