Joe Keery's 2022 track "End of Beginning," released under his music persona Djo, has reached number one on the US Spotify chart for the first time, ending Taylor Swift's 78-day reign on the global streaming charts, earning 1.378 million US streams on 2 January and 6.527 million worldwide streams. The surge follows the finale of Netflix's Stranger Things, which aired on the same day, giving renewed momentum to the song originally released in September 2022 as part of Djo's second studio album Dec