In other countries, estate agents routinely charge far higher fees — yet in the UK, many are still battling to defend 1%. The real issue isn’t pricing… it’s perception. Most valuers don’t truly believe they’re worth more, and when that belief isn’t there, it shows in every conversation. And when vendors think every agent sounds the same, they default to the cheapest. To change that, agents must: ✅ Strengthen belief in the value they bring ✅ Communicate that value clearly and confidently ✅ Demons
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