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MMA India Board shares 10 commandments for marketers to …
Dec 12, 2024 · As 2024 draws to a close, the MMA Global India Board, a collective of professionals from brands like Google, McDonald’s India, Kotak Mahindra Bank, Nestlé India, Disney+ Hotstar, BARC, Aditya Birla Group, Perfetti Van Melle, Kantar, Google India, InMobi, and more, locked themselves in a room to address the need of the hour.
The call of green: How brands are driving sustainability in campaigns
Dec 2, 2024 · As brands integrate sustainability into their core operations, their communication strategies evolve. Authenticity is key. "Brands are increasingly adapting their marketing efforts to meet the expectations of today’s environment-conscious consumers," says Ankush Vij, vice president - media, Hashtag Orange, an integrated marketing agency from Gurugram.
Googlies on Google: A curiosity-driven game for search
Oct 24, 2024 · Googlies on Google: A curiosity-driven game for search . The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
What's shaping digital OOH in 2025? Key trends revealed
Dec 18, 2024 · What's shaping digital OOH in 2025? Key trends revealed. From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
Will community engagement help Uniqlo nail its INR 1,000 crore …
Nov 25, 2024 · Will community engagement help Uniqlo nail its INR 1,000 crore sales ambition? With revenues at INR 624.6 crores in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.
India's influencer industry to touch Rs 10,750 crore by 2027
Sep 24, 2024 · India's influencer industry is estimated to reach INR 5,500 crore in 2024, representing 11% of the overall digital media industry. It is expected to grow at 20% in 2024 and 25% annually from 2024 to 2026, according to ‘The Influencer Marketing Report 2024’ (IMR 2024), released by Influencer.in.
Eye-catching agency hires of 2024 | Advertising | Campaign India
Dec 30, 2024 · The advertising industry in India experienced several leadership moves throughout the year, with agencies firming up their core teams with top management hires. From creative geniuses to leaders with sharp business acumen, these hires signify organisational transformation capabilities that agencies ...
Agency of the Year 2024: Shortlists announced - Campaign India
Nov 18, 2024 · Since the early 1990s, Campaign’s Agency of the Year awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. Independently verified by MediaSense (formerly part of PwC), these awards honour agency excellence at …
The changing face of political ad campaigns in India
May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.