Cumulative attention is a stronger predictor of brand lift than ad frequency, according to new research from Lumen and Amazon Ads - the findings suggest that media planners should focus on the ...

This report examines the key trends that are driving the future of commerce media.

Highlighting trends among the campaigns entered into the 2026 Creative Effectiveness Lions.

This report explores, with evidence, what running at two paces looks like in a social-first era – and interrogates what creator marketing does well, and where it falls short. This report explores, ...

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

The Department for Science, Innovation & Technology (DSIT), a government department, in the UK aimed to accelerate the adoption of innovative technologies through the launch of the Innovation Adoption ...

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

L'Oréal collaborated with Meta to develop a comprehensive measurement approach for boosted creator content, enhancing their advocacy campaigns on the platform.

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

Consumers aged 60 and above represent a significant growth opportunity for marketers, particularly as this demographic is projected to double by 2050. Consumers aged 60 and above represent a ...