Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

As B2B buying cycles increase in length, B2B companies are using AI to better personalise customer journeys and align sales ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...

McVitie’s is celebrating 100 years of its Chocolate Digestive, but being the original or biggest brand in a category doesn’t ...

Marketing and advertising “won’t evolve by accident”, says Brixton Finishing School founder Ally Owen as the organisation ...

Dr Grace Kite has more than 20 years’ experience using statistics to model commercial outcomes to see what drives growth. Throughout, she has prioritised coaching people to use results successfully.

Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives ...

Taide is the Senior Vice President for P&G’s European Brand function leading more than 1000 talented marketers and partner agencies across 49 countries. Her mission is simple: to fuel ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Differing definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do ...