In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

In December 2011, two giants in the travel marketing world—MMG Worldwide and Ypartnership—announced a merger. The newly ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

In November 2024, researchers at Trend Micro’s Zero Day Initiative disclosed a set of security vulnerabilities in Mazda’s ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...