At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...

Painter currently leads Omnicom's commerce business, and previously led Flywheel and Ascential. Omnicom has expanded Duncan ...

Who can argue against better integrity standards? They will, however, be only worth the paper they are written on if they are ...

Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.

Articles written by Arjit Sachdeva ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups Are Necessary’, cheekily frames ditching lumpy, unsupportive beds as a ...

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...