According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...

Apple has launched a new film for the MacBook Pro, powered by the M4 family of chips. The film from TBWA\Media Arts Lab Los Angeles and director Megaforce showcases the chip’s performance and ...

In today’s digital landscape, personal branding has become a vital element for executives across all sectors. Business leaders are increasingly viewed as representatives of their companies, with their ...

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Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

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Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...