AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

Disney released a new ad product called Disney Compass designed to give buyers quicker and more direct access to Disney data ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and ...

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement partners.

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially for ...

Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.

Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard ...