A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on ...

YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition ...

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of ...

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact ...

AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and ...