Hailey Bieber has just sold her beauty brand Rhode and everyone is now wondering the same thing – is her net worth bigger than Selena Gomez’s?! The American model sold Rhode to cosmetics giant e.l.f. Beauty for a whopping $1 billion ($740 million) just three years after she launched it.

Welcome to the beauty founder billionaires club, Hailey Bieber. On Wednesday, May 28, it was announced that the model's hit beauty and skincare brand, rhode, which she founded only three years ago, was bought by beauty veteran e.

Hailey Bieber's skincare brand, Rhode, is set to be acquired by e.l.f. Beauty in a significant $1 billion deal. The acquisition will add Rhode to e.l.f.'s growing beauty empire, with Bieber remaining as Chief Creative Officer and Head of Innovation.

Hailey Bieber is the latest celebrity to turn her beauty line into a billion-dollar business. The model, who is married to singer Justin Bieber, co-launched Rhode beauty in 2022, with skincare products,

Explore the timeline of Selena Gomez and Hailey Bieber's rumored feud, from public speculation to how both stars responded the theories

The Rhode founder and Gomez have long been rumored to be at odds over their respective romantic relationships with Justin Bieber.