BEIJING (Reuters) -Chinese social media app RedNote has been thrust into the limelight after more than half a million TikTok users recently joined the platform in protest against a likely imminent ban on the short video app in the United States.

Analysts are predicting that a recent surge of Americans flocking to the Chinese social media platform RedNote - also known as Xiaohongshu - could be short-lived, as users soon find its content regulations differ sharply from those on TikTok US.

Instead of wallowing in misery about potentially losing access to their favorite short-form video app, many TikTokers are flocking to RedNote, a Chinese social media platform also called Xiaohongshu.