USC Trojans women’s basketball guard JuJu Watkins has been making Name, Image, and Likeness (NIL) deals since she was a senior in high school. While it may be t ...

Kirby Smart and the Georgia Bulldogs were expected to secure a commitment from top-ranked five-star offensive tackle Jackson ...

Tennessee cornerback Rickey Gibson III has taken his NIL package and given back to the high school that helped him become a ...

Olivia Dunne looked stunning as she showed off her tiny dress to get ready for the Sports Illustrated Swimsuit red carpet.

May has been busy since his first season in Ann Arbor ended with a surprise run to the Sweet 16. He retained four players — a ...

Georgia’s head coach calls for balance and transparency in NIL as recruiting wars escalate and non-revenue sports face ...

Smart's comments come on the heels of the Bulldogs losing out on five-star offensive tackle Jackson Cantwell, who reportedly ...

Right now, the future of NIL is in the hands of Congress. Kirby Smart and the rest of the college sports world are left to ...

The NIL money college basketball players can make is changing the 2025 NBA draft and yet another ripple effect of the power shift in college sports.

However, the aim for all parties in the two lawsuits — that’s the Pac-12 (plaintiff), Colorado State, Boise State and Utah ...

It may have been a surprise to some when highly regarded offensive lineman Jackson Cantwell committed to Miami instead of ...

Through partnerships with The Volunteer Club, Top Tier Authentics, and The Players’ Lounge, Gibson has been one of ...