The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.

Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI enabled faster, cheaper visual effects. Netflix also uses AI for personalisation,

Netflix recently unveiled a revolutionary use of artificial intelligence in its series The Eternaut. For the first time, generative AI was used to create visual effects, specifically a scene in which a building collapses.