The so-called streaming wars are morphing into the sports wars. "The streaming world is different than the linear world. The ...

Peacock’s Live Streaming Leadership Extends to the NBA with the 2025-26 Season, Giving Fans New Ways to Enjoy the Dynamic ...

Comcast Corp.’s NBCUniversal plans to make the National Basketball Association a central part of its Peacock streaming ...

NBC also sets the return of Michael Jordan as a special contributor The post Peacock Lures NBA Fans With Courtside Live, ...

Basketball Hall of Famer Vince Carter will join NBC Sports as a studio analyst when the NBA debuts on Peacock in October for ...

The NBA announced a new 11-year media rights agreement with NBC last summer that would begin with the 2025-26 season. Mike ...

NBC's 2025-26 lineup includes the return of the NBA and a new comedy series starring Tracy Morgan and Daniel Radcliffe ...

What's life like as a high-profile minority investor? One NBA player describes the joy of his experience playing a part for ...

Next season’s coverage to feature ‘an unprecedented level of integration between the platform and NBC Sports’ production’ ...

The 2025 NBA playoffs are still going on, but NBCUniversal is already looking forward to resurrecting its broadcasts for the 2025-2026 season on NBC and Peacock. It's been a long time since the ...

This marks Michael Jordan's debut as a basketball commentator, even though he still has ties to the league as owner of the Charlotte Hornets.

Peacock is launching new interactive features designed to fully immerse NBA fans when the league’s games return to NBC and launch on the streamer this fall. NBC also announced basketball legend ...