AI startup Astronomer released a cheeky video featuring Gwyneth Paltrow playfully poking fun at the recent viral scandal ...

Paltrow's ex-husband Chris Martin joked that the CEO and HR rep were "having an affair or they're just very shy" during the viral moment ...

Online users praised Astronomer for using humour during the issue and leveraging the negative attention into a valuable marketing strategy.

The Kiss Cam scandal at a Coldplay concert has landed Gwyneth Paltrow a new job. The actress has joined the affected company.