We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Fans are eagerly awaiting the Nintendo Switch 2, and one concept art has caught their attention which has a sleek, intuitive ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Don't worry, Xbox consoles are still here to stay - but even if they weren't, we're willing to bet the OG Xbox would remain ...

The Xbox Accessories app is being updated, to help extend the life of your Xbox controllers. Key features include a new ...

According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.