Meta has announced that it will begin rolling out ads on WhatsApp soon, but only in the chatting app's “Updates” tab for now.

By Dikshant Dave, CEO, Zigment While sectors like retail and healthcare have rapidly adopted conversational platforms, the ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

WhatsApp plans to introduce ads in the Updates tab, but this will not affect user privacy in chats and calls, Will Cathcart, ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ...

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how this changes your private messaging experience forever.

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

The tool everyone holds in their hands has grown far beyond messaging, writes ARTHUR GOLDSTUCK in his guide to the app's ...