John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

We’re not quite there yet, but it sure feels imminent.

This semi-rebranding comes after HBO decided to shorten its streaming app’s name in 2023 to just “Max.” Naturally, many were critical of the change, but with time, we came to accept it. Though some of ...

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...