TODAY staffers join Jenna Bush Hager and guest co-host Tyra Banks in Studio 1A to test viral TikTok beauty trends and see if ...

TikTok’s Woah Vicky (9 million followers) is expanding her reach with an eerily lifelike AI avatar: "Every creator is eventually going to have their own digital version of themselves." ...

Superdrug's own-brand shower gels have been likened on TikTok to some of the most popular designer scents - but at less than ...