The 4T Trail is a roughly 9-mile loop that takes adventurers on a sweeping tour of Southwest Portland, from the Willamette ...

When trying to decide on dividing up your customers there are numerous segmentation methods. Here we look at the Curry's ...

When we look at customer journey mapping it is important we take into account the digital steps in our clients' journies. So ...

Optimising the customer experience starts with understanding and listening to customers. Customer journey mapping with multiple end-to-end touchpoints will show institutions that the experience is ...

Journey length: Since the buyer’s journey ends with a purchase, that timeline is much shorter. The customer journey is longer, including the customer’s lifetime journey with your brand.

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Implementing a customer journey map provides deep insights into your target audience’s goals, pain points, and emotions. With this knowledge, you can tailor your marketing and SEO efforts for ...

A customer journey map is a visual representation of the path customers take when interacting with your brand, from awareness to post-purchase. This path is known as the “customer journey” or ...

It makes more sense to include user micro intents in content journey mapping. In the following overview graphic, I have grouped the content types according to micro intents.

A journey map may tell you whether a user is able to achieve their goals, but an empathy map lets you know whether they enjoyed or were frustrated by the experience. At first glance, empathy maps may ...