TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

TikTok's head of global marketing is exiting the company as part of a leadership shake-up. Zenia Mucha will solely oversee TikTok's brand and communications division. The move comes as TikTok ...

Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter ...

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

TikTok is celebrating Small Business Month with a present that most platforms can’t give: a real shot. Through their new ...

Should TikTok fail to find a buyer, businesses could see a big change in their ability to reach ... The potential drawbacks for businesses’ marketing strategies without TikTok could be major.

Ethan Melillo has parlayed his success as an influencer to work as an adviser on the HBO show "The Pitt" and to get a full-time job at L'Oréal.

Video sharing app TikTok has made internal changes in a bid to protect the ... working especially on covert influence campaigns and advertising integrity,” Virkkunen said. The first round ...