Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

We speak to young advertising professionals and Gen Z attendees on how they perceive Goafest, and what their desire from the ...

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They are intentional shoppers who value authenticity over hype and ...

The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z.

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

Dr Shaunak adds that, just like our bodies, our brains need a break too. Boredom gives our minds time to rest and recharge.

If you are bitten by the travel bug, by witnessing Khushi Kapoor having the time of her life while exploring Cannes. Here are ...

Virat Kohli was widely regarded as Test cricket's most flamboyant ambassadors, particularly during his years as captain of ...

A call meant urgency. Importance. Now, try calling your Gen Z child and you’ll hear the dial tone fade into oblivion before the call is quietly cut. No call back. Just a crisp text in three ...