MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

The brand’s ‘Love Letters’ campaign highlights Kiehl’s Open Doors Platform, a year round initiative to supporting LGBTQIA2+.

Sephora has partnered with Lady Gaga’s Haus Labs for a Pride Month campaign, “We Belong to Something Beautiful,” alongside the Born This Way Foundation.

Amid Trump's DEI crackdown, each of these Pride Month collections either donate directly to charity, partner with LGBTQ ...

The LVMH-owned beauty retailer’s first store in Yorkshire is opening sooner than you think as the company ramps up its UK ...

Turns out, you can authentically support the community, and wear more unexpected and discrete Pride merch. Not that there is ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

Sephora is making Pride month a major brand moment with the launch of its “We belong to something beautiful” campaign, ...

Mother Monster is back, and this time not just on stage or screen, but at your favorite beauty counter. Lady Gaga, the eternal icon of self-expression and fierce individuality, is bringing glam with a ...

In addition to the campaign, the beauty retailer is bringing back its LGBTQIA+ centric spaces within some of its stores.

Sephora is bringing back its Brave Spaces in Australia for the second consecutive year. Along with Australia, Sephora also launched Brave Spaces in Canada, the US, Brazil, Mexico, France, the Czech ...

The new film starring Lady Gaga showcases her vision of beauty being part of a kind, inclusive community where individuals ...