Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.

Keywords and backlinks aren't enough; AI-powered search prioritizes trusted brand mentions across high-authority platforms to ...

Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.

Your search engine optimization efforts should target websites that also have a lot of links themselves and have content that is relevant to your website. If the website linking to you does not ...

To keep pace, companies need to rethink how they allocate their SEO and content marketing budgets. Identify where your ...

Get a better understanding of Google's ranking systems with this excerpt from SEJ's Ranking Factors 2023 ebook. Look at the impact of query intent on ranking.

Search engines, of course, know that there are tools that purportedly showcase ranking factors. So, if the content is too accurate, search engines have to tweak their algorithms to avoid people ...

But schema does not help you rank. The job of schema is to help search engines know what the page is about, what is in each section of the page, and in some cases, why the page should be trusted.

That’s where search engine positioning (SEP) can help. SEP focuses on optimizing specific pages to boost their rankings for certain keywords, giving them a better shot at reaching top positions.