The IPL 2024 record-breaking 510 million viewers for the first 51 matches, could be easily bested this season. What is of ...

Cricket Australia is facing a potential legal showdown with its players over an alleged breach of contractual rights that has ...

New Zealand cricket legends Ross Taylor and Ajaz Patel were also present in the street game and praised the skills of the ...

E-Cricket is the first title from LightFury Games, developed in collaboration with Amazon Web Services. Set for an early 2026 ...

India's online world is booming. And cricket is placed exactly in the epicentre. As the digital economy grows, it is crucial that the guardrails around consumer protection and responsible ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Cricket – a slow-paced sport with dozens of ways to bet on it, has recently captured people’s attention in the digital ...

KKR named Iyer the new vice-captain ahead of IPL 2025, while MS Dhoni will continue to hog all the limelight but as an ...

Aditya Aditya from the IOC discusses the significance of including cricket in the Olympics and the revolutionary impact of AI ...

Virat Kohli welcomed the inclusion of cricket in the 2028 Los Angeles Olympics and, although the Indian great will not be ...