A well-made label will accurately convey the quality and characteristics of the bourbon inside, but you have to know what you're looking at for any real benefit.

Oat milk blueberry swirl ice cream. Bronze-cut pasta from Italy. Chicken curry empanadas. Hot honey seasoning. Each for under $6. Doubling down on its private-label offerings, Walmart announced on ...

But the majority of shoppers - 82 percent- consider store brands to be identical in quality, or close to the quality of national brands, "Today, private labels have shed the dark cloak of their ...

Private label still has enormous growth potential as those who believe non-branded goods are of high quality still far outnumber regular buyers, according to a new market report.