Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

A SAVVY shopper has revealed she’s found the best jacket that keeps her “cosy and warm” – and it was only £4. Angela, from Glasgow, only buys clothes in charity shops and ...

FASHION Editor Clemmie Fieldsend is sick of seeing cartoon clothing on grown-ups and asks psychologist Emma Kenny why adults ...

THEY say it’s not what you know, but who you know.  And when it comes to the world of fashion it’s never been more vital for ...

In other Primark-related news, shoppers have spotted this season's newest homeware, and it appears to be inspired by a common fruit. One item that caught attention was a £5 tomato-scented candle that ...

We've had Shrek, The Grinch, Hello Kitty and more - and now Primark is launching cafes themed around The Simpsons. The cafes, featuring food and decor based on the animated American sitcom ...

Affordable is not the first thing that comes to mind when thinking of the Danish capital, but these hotel picks show that the ...

Primark shoppers were excited to see a movie ... Shrek hasn't been seen on the big screen since 2010 following four films. But, kids of the 2000s were buzzing last year when the announcement ...

To soften to blow a little, Primark's kids range has some adorable outfits and accessories, that won't break the bank. One such outfit is strawberry themed, and was shown off on Primark's Instagram.

Thankfully parenting influencer Megan Graham has an amazing idea for keeping the kids dry - using a piece of kit everyone has in their cupboards. The mum shared the amazing hack on TikTok, where it ...

Primark Travel Mickey Mouse Suitcase Luggage Sets LATEST on sale, DISNEY LILO Stitch Travel Luggage Carry On Wheeled Cabin Size on sale, Kids Disney Suitcase Primark Official Sale 46 OFF on sale, ...

Foods to eat – and the ones to avoid Lewis Hamilton pictured in Ferrari for first time after completing Fiorano test laps in front of fans Primark launches clothing range designed for people ...