Microsoft reveals its new marketing campaign: ‘This is an Xbox’
Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements pointing out things that aren’t an Xbox – such as bento boxes and bus stops – as well as devices that can play Xbox games.
Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices ...
new devices, new ways of access. Were not going to grow the market with $1,000 consoles. Microsoft's strategy in the ...
Microsoft wants to diversify the teams working on games by ... “To reach new players, we need to be creative and adaptive ...
For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...
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