For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Xbox gaming consoles a need a new push and with the demand for the handheld segment booming, the brand needs a product soon.

Microsoft Gaming CEO Phil Spencer talked about the controversal price of Sony's new PS5 Pro, says 'we're not going to grow ...

That being said, this is a massive win for the Xbox community and fans who have long awaited Microsoft's move regarding a ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

Microsoft is currently doing something quite unprecedented in the gaming industry by making Xbox games available on more ...

Microsoft Gaming CEO Phil Spencer has confirmed that an Xbox handheld gaming console is in development, although it remains ...

Apple has been a world leader in technology. It is one of the world's top five valuable companies. The brand is known for its ...