Havas Formula is supporting the launch of former first lady Michelle Obama’s Plezi Hydration sports hydration drink. Plezi Hydration launched on March 26 with help from four-time NBA champion Steph ...

Fierce Grape is very popular with shoppers who prefer the more bold taste to the Riptide flavor. Calling it both "grape" and ...

Michelle Obama and Steph Curry launch PLEZi Hydration, a healthier sports drink with 3 flavors, less sugar, and more ...

Leave it to Steph Curry and Michelle Obama to remind us that health and flavor don’t have to be enemies. The NBA legend and ...

Gatorade Flavor Mashups are already rolling out to retailer stores nationwide now, with more availability coming in mid-April ...

Gatorade is shaking up hydration with two new drinks that mix its most famous flavors. The brand’s new Flavor Mashups bring ...

Hard MTN Dew Code Red is officially joining the brand’s boozy lineup, but it’s not just about the drink. To celebrate, the ...

The microbiome was explored, hydration was quenched and people’s wearables may be influencing the food choices they make.

But two more famous faces just threw their hats in the ring. NBA champion Stephen Curry and former First Lady Michelle Obama ...

Golden State Warriors superstar Steph Curry is debuting a hydration-focused sports drink under the PLEZi brand founded by ...

Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the ...

Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink ...