Back in May, Salehe Bembury gave a tantalizing preview of his next New Balance collaboration by showing only the heels of two sneakers during a question-and-answer session. The designer himself hasn't ...

Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court alongside the kit. Online shoppers can buy Gauff's tennis shoes for $160 in ...

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Rosalía's choice fits with the positioning that New Balance seeks to project: a brand that challenges the established ...

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new ...

Ayo Edebiri and others attend the Academy Museum's annual gala and Ice Studios launches a collaboration with New Balance.

Bill Papastergiadis OAM re-elected unopposed as President, as nearly half the new Board comprises women—a first in the 128-year history of the Greek Community of Melbourne ...

"In collaboration with Coco, we designed a look that honors her talent, presence, and everything she represents as a generational athlete," said Julie Pike, New Balance Senior Vice President of ...

Shannon Hopkins launched Porch and Parlour, a direct-to-consumer luxury home goods brand, with a mission to revive archival ...

Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.