This autumn’s two biggest blockbusters couldn’t be more different: one is a colourful musical extravaganza led by women, and ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Not sure what to get your friends for Christmas this year? Take it from Barbie and pick up a gift from Verizon. The gift of connectivity (and super fast WiFi) instantly upgrades Barbie’s Dream House ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Mattel’s Wicked movie doll line recently went viral for a misprint that directed owners to an adult website. In response, the ...

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...

Mattel, the toy company most known for its Barbie dolls, has recently issued an apology for the printing mistake on the new ...