That’s apparently a version for Lyft in development that’s designed for elderly customers, Bloomberg reports: > Dubbed “Lyft Silver,” the new mode would include a user experience “designed for seniors ...

Lyft (LYFT) is working on a simplified version of its app for elderly riders, part of an effort to further differentiate itself from rival Uber ...

Lyft agreed to boost passenger awareness of the "Alert 911 Silently" feature on its app for reporting misconduct, and make it easier to report problems 24/7 to a live human.

Launched three years after Uber, Lyft was originally a long-distance car-pooling business, launched by Logan Green and John Zimmer. While Zimride, named after the transportation culture in Zimbabwe ...

This week on the GeekWire Podcast, we discuss Microsoft’s quantum breakthrough; a Washington state bill that targets Uber and Lyft surge pricing; the latest update to the GeekWire 200 ranking of ...

Elvert Barnes photo via Creative Commons. After a big sporting event or arena concert, fans flood city streets in search of a Lyft or Uber ride. To help meet demand, ride-hailing companies tack on ...

Is it the smoothness of running shoes or the convenience of your favourite gym shorts? Or maybe those famous logos let you know at a glance which brand you’re dealing with. In athletic apparel, logos ...

The intense competition Lyft Inc. faces from rival Uber Technologies Inc. is threatening to pressure its margins, according to an analyst who has become the lone bear on the stock. Arete Research ...

The Green Party's new logo is an emoji. The federal party unveiled its new brand, a green dot, on Tuesday on Parliament Hill, possibly weeks before a snap federal election. "The great thing about ...

Just like the brand’s logo, the brand’s name is full of meaning, too. In an Instagram video, Meghan explained, “As Ever essentially means ‘as it’s always been,’ and if you’ve ...

Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol. On Feb. 18, the Duchess of Sussex announced that she was rebranding her lifestyle venture previously known as ...

Now, to the news: Sky-high fees? Logan Airport set a record last year with 43 million passengers — and nearly 30% of them used a ride app like Uber and Lyft, according to airport officials.