Branding - This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

After twenty-five years of pioneering the digital payment world, PayPal has unveiled a new brand identity in its boldest ...

Brands that thrive master the art of balancing innovation with familiarity. And these brands never lose sight of their most ...

The firm hired to create the new campaign worked with an Indigenous artist, creating what tourism officials said would communicate all that Arizona has to offer. John Pierce, ASU marketing professor, ...

The company has unveiled a fresh new logo and color scheme, marking a new chapter in its ongoing commitment to excellence ...

We waited more than a year for proper PWHL nicknames and logos. Now that we have them, we're not going to waste any more time ...

If many indie darlings of the past may have bristled at such blatantly capitalistic dalliances, the new guard are taking a ...

STILLWATER — The view inside Boone Pickens Stadium this Saturday will look a little different as Oklahoma State becomes the ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

Study finds 87% of synthetic nicotine e-cigarette posts on Instagram ignore FDA health warning requirements, emphasizing the ...

After playing a full season with placeholder names, the six PWHL teams released their branding on Monday ahead of the 2024-25 ...