It’s official — adidas is back at Anfield. For the 2025/26 season, Liverpool ends its deal with Nike and reunites with the three stripes, marking a symbolic return after previous collaborations in the ...

The season is over and a summer of wild transfer speculation, luxury holiday snaps, and elaborate kit reveals is on the way.

Arsenal get it ever so right yet also wrong with their away and third kit offerings, while Man Utd understandably bottled an ...

Chelsea are reportedly one of the club registering an interest in signing a £40m valued Premier League centre back this ...

Shirt sponsorships are no longer just about visibility – they’re emotional investments in culture, community and global ...

Two of Scotland’s most exciting singer-songwriters featured in the recent adidas promo feature for the new Celtic away kit.

FC Barcelona has signed a surprising sponsorship deal with the Democratic Republic of the Congo, valued at over 40 million euros, according to Reuters. The African country will promote its tourism on ...

The season is over and a summer of wild transfer speculation, luxury holiday snaps, and elaborate kit reveals is on the way. Check back here for all the latest confirmed kits for all 20 Premier League ...

Liverpool’s Chief Commercial Officer, Ben Latty said: “This is more than just the launch of a new kit – it marks the ...

Liverpool’s kits have been manufactured by five different sportswear brands since the turn of the century. Liverpool have produced some astonishing shirts since the turn of the century, working with ...

Ruben Amorim is said to have had Ollie Watkins as his No.1 target to cure United’s lack of goals but he appears to have been ...