Just this week, LEGO announced 5 more Star Wars sets for its all-new, interactive Smart Play line-up. The new line-up ...

Starting on Sunday, Feb. 1, the Lego Icons Golden Retriever Puppy can be purchased at Lego Stores, on Lego's website, at ...

The first SMART Brick sets are on pre-order - all themed aroudn the Star Wars Original Trilogy. Check them out and how find out much they'll cost.

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

Snag ships, characters, and helmets in this sale that includes big savings on LEGO Star Wars 25th Anniversary merch.

They start at just $40.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...