From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic assistant for digital marketers.

Tariffs roll back advertising projections; OpenAI launches new shopping, video, parental controls; Jimmy Fallon gets ‘On Brand.’ ...

October marks National Women’s Small Business Month, a time to celebrate the grit, creativity, and leadership of women who are not only breaking glass ceilings, but rewriting the rules of how business ...

In the past, networking involved attending conferences and work events. Now, lots of people do it on social media platforms ...

Hotel guests might notice a destination marketing fee among the list of fees and taxes on their hotel bill. Here’s what they ...

Marketing research is vital to the success of any busines, we need to know what our clients think, what our competition is doing, if our products are being accepted by the market. And when we do ...

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open. Founders often assume email will ...

Branded recall, brand codes, distinctive brand assets, fluent devices... four names for the same idea. Our weekly columnist says it’s time to pick one and be done with it. McDonald's hammering home ...