In EA's hot new FC 24 video game, your streetwise soccer star can wear Haaland-inspired Viking Beats Studio Pro for extra cachet, and even become a Beats brand ambassador in-game.

Peacock Of The Walk: Erling Haaland and Isabel Haugseng Johansen are seen outside the Dolce & Gabbana Alta Moda fashion show at Foro Romano on July 14, 2025 in Rome, Italy. (Photo by Vittorio ...

In the promo, Haaland receives a heartfelt message from his father and agent, former footballer Alfie. Meanwhile, the man known as "King James" receives a prematch pep talk from his wife, Savannah.

The new ad featuring Haaland was built using EA's Frostbite game engine to remix scenes of Haaland from the recent Beats ad "The King & The Viking" featuring Haaland and NBA legend LeBron James ...