After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Warner Bros. Discovery broke the news today at its Upfront presentation in New York, saying that the switch back to HBO Max ...

Discovery JB Perrette, WBD President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. Sometime this summer, all your ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Casey Bloys, Chairman and CEO of HBO and Max Content, said HBO Max "far better represents our current consumer proposition" and reiterates the brand's promise to deliver unique and "worth paying ...

And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons of "Friends" and winning Jean Smart Emmy awards ...

Discovery CEO David Zaslav said in a statement. For HBO Max Content Chairman Casey Bloys, the name change can be seen as a promise of better quality in their streaming content. "It clearly states ...

In May 2023, HBO Max became, well, Max, with new streaming tier prices and a promise of more content. Warner Bros. Discovery announced Wednesday that HBO would be added back into the app’s title ...