News

Warner Bros. Discovery (WBD) Reverts Max Branding to HBO Max
The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...
The rebrand that went full circle: HBO Max to new HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
With Cord Cut, Can Old TV Brands Take Off On Streaming?
As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...
Futurism on MSN5d
Grok AI Went Off the Rails After Someone Tampered With Its Code, xAI Says
Elon Musk's AI company, xAI, is blaming its multibillion-dollar chatbot's inexplicable meltdown into rants about "white ...
World Screen5d
NewFronts to Upfronts: Brands, Advertisers & Ad-Tech Take Center Stage
Netflix held its third Upfront as it continues to drive gains in ad revenues. Announcing a slew of new and returning series, ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Yahoo6d
HBO Max Name Change: Max Will Revert To Its Former Name
Casey Bloys, chairman and CEO of HBO and Max Content, explained that the new name better encapsulates the streamer’s bottom line. “With the course we are on and strong momentum we are enjoying ...