Hello Kitty reaches her half-century in 2025 and Fender Japan is out to celebrate with guitars and new merchandise, including ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...

Additionally, a selection of Made-in-Japan exclusive items, including the Fender® Made in Japan Limited Edition Hello Kitty® ...

What is it? There’s no doubt that if you are a regular consumer of six-string-related content on social media, you’ll have ...

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...

Filtertron-style Fidelitron pickups that are more often associated with Gretsch guitars. Now, Fender Japan – widely ...

Fender and Sanrio – have joined forces to unveil a new limited-edition collection of Fender items, celebrating the 50th ...

In celebration of Black Friday this year, Genesis Publications will be holding four weeks of exclusive offers highlighting a ...

Kurt Cobain destroyed a cheap Japanese copy of a Fender Stratocaster on stage at one of Nirvana's first shows. Now you can ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

Two years after opening its flagship store in Tokyo, Fender has decided to further increase its presence in the Asian guitar ...