The new line of guitars, gear, and apparel celebrates the 50th anniversary of Hello Kitty. Fender Unveils Hello Kitty 50th ...

Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...

Fender and Jack White have teamed up for an epic collaboration featuring not one but two signature guitars that reimagine ...

Fender's Director of Product Management takes us behind the considerations that go into creating a brand-new colorway – and names the legacy brand's most popular finishes ...

The Saint Laurent Stratocaster is built at Fender’s Custom Shop in California in an edition of ten, with the body, headstock and back of neck all finished in gloss black urethane. There’s also a ...

The Limited Edition Masterbuilt John Frusciante Stratocaster is a mind-blowing recreation of this rock legend classic guitar.

Guitar Center is kicking things off with up to 40% off in their massive Pre-Black Friday Sale. This mega sale also includes 25% off digital pianos, 40% off recording bundles and up to $200 off select ...

Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...

The Fender American Ultra Series was one of the best series of guitars I reviewed a while back. Now, Fender has announced the American Ultra II Series and they are calling it the most advanced ...