Hello Kitty reaches her half-century in 2025 and Fender Japan is out to celebrate with guitars and new merchandise, including ...

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...

The Superstrat-inspired shred machines seek to pay homage to the 1980s, when Charvel guitars were exclusively made in Japan ...

Fender has unveiled a new line celebrating Hello Kitty's 50th anniversary, including a Stratocaster, gear, and apparel.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Earlier this year, Fender Japan began experimenting on its Hybrid II electric guitars and ...

Fender is celebrating the 50th anniversary of Hello Kitty with the return of the cult classic Squier Hello Kitty Stratocaster ...

Fender and Sanrio – have joined forces to unveil a new limited-edition collection of Fender items, celebrating the 50th ...

Kurt Cobain destroyed a cheap Japanese copy of a Fender Stratocaster on stage at one of Nirvana's first shows. Now you can ...

It was 1991 when a friend handed Chris Brady a cassette of a new band called Nirvana. It was homemade recording, the music was raw and heavy, but with melodic hooks, Beatle-esque, Brady thought.

In recent years, guitars made outside the US have gained ground among US consumers via ecommerce sites. Even Fender guitars had to reposition by launching a $119 guitar through its Squire brand.