Two iconic brands, Fender and Hello Kitty®, unveiled a limited-edition global collection to celebrate Hello Kitty's 50th ...

Hello Kitty reaches her half century and Fender Japan is out to celebrate with guitars and new merchandise, including a ...

A gig celebrating a Perth musician’s 50-year-old treasured and well-travelled acoustic guitar will be held in Fair City music ...

Planning to buy an acoustic guitar? Check out the list of the 10 best acoustic guitars from leading brands like Yamaha, ...

This is a revamp, which finds Antonoff masterminding a hybrid design of his two favorite guitars: the Princess and a Fender ...

Two years after opening its flagship store in Tokyo, Fender has decided to further increase its presence in the Asian guitar ...

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

Special edition Strats and Teles have been made with era-specific parts – and flash an exclusive finish that “has never been offered on a Fender Special Run product before” ...

This Masterbuilt, bespoke Fender guitar is a meticulously crafted replica of Frusciante’s beloved 1962 sunburst Strat that ...

“With the work and heart that went into creating the American Ultra II series, there’s a lot of soul in these guitars,” said Justin Norvell, EVP of product at Fender, in a statement.

The American Ultra II series is built in Fender's iconic California factory where guitars are meticulously crafted using a blend of time-honored techniques and state-of-the-art CNC technology ...

The Fender American Ultra Series was one of the best series of guitars I reviewed a while back. Now, Fender has announced the American Ultra II Series and they are calling it the most advanced ...