The European Union is planning to counter President Donald Trump’s efforts to lure companies to the US by easing the bloc’s regulatory burden on sectors from autos to chemicals to aeronautics.

The European Commission opened a public consultation on Thursday on products which could be hit by its new counter-measures to U.S. tariffs should negotiations with Washington fail.

Washington Examiner’s White House Reporter Naomi Lim has spoken on the White House’s recent warning to the EU regarding retaliatory tariffs.