Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AI’s promise, many in marketing remain trapped in outdated ...

How can effective record-keeping and analysis help businesses unlock the hidden value within their consumer conversations?

The agents help improve the overall quality and speed of reviewing suspicious activity by using generative AI-driven narratives to supplement investigators' own analysis ... seamless data processing ...

Don't give up on the phone as a channel until you see how call analytics platforms can transform your marketing. The post 10 features and capabilities you need in a call analytics platform appeared ...

The increasing difficulty of obtaining survey and census responses threatens the viability of existing data collection approaches. The growing availability of new sources of Big Data—such as scanner ...

The third big group of structured data besides products and transactions is customer data. The Customer Management Framework (CMF) for Pimcore adds new functionality for customer data management, ...

and Google to find out the data big tech companies have on you. The results might surprise you. Not surprisingly, we found that Google collects the most amount of data from consumers. Google’s entire ...

TRACARDI is a new HOME for your customer data. TRACARDI is an Composable API-first solution for any company that need inexpensive CDP to intergrate with.

To help digital leaders better prepare their data and analytics (D&A) strategies, Gartner has identified the top D&A trends for 2025. "D&A is going from the domain of the few, to ubiquity.

The field of Data Science revolves around processing, analysing and extracting knowledge from massive amounts of data – often referred to as “big data ... the human genome to conducting business ...

Picture: Sketch artist by Julie Haysom The court has been told “timing advance” data can be used to identify the location of a mobile phone relative to the base station it is “pinging ...

The use of AI in customer ... data management practices. Emerging technologies supporting even more advanced uses. Research suggests industries are shifting towards more sophisticated AI applications ...